The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MINI Countryman World Record
Agency: Profero / London
Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com
Agency: Marcel / Publicis Conseil / Paris
Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room
Agency: R/GA / New York
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland
Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine
Agency: Taxi 2 / Toronto
Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane
Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
The B•Line
Agency: BREAKFAST / New York
Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
MIN
Title:
MINI Countryman World Record
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11208N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Ni Putes Ni Soumises
Title:
Doyouchat.com
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11209N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
The Film Room
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11210N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi, New Zealand / Auckland
Client:
Toyota New Zealand
Title:
Nimble as a Mouse
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11211N
Award:
2011 Interactive Merit Award
Agency:
space150 / Minneapolis
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11212N
Award:
2011 Interactive Merit Award
Agency:
Taxi 2 / Toronto
Client:
MINI Canada
Title:
MINI: Vending Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11213N
Award:
2011 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
Impossible Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11214N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future: Johnnesburg LifeCentre
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11215N
Award:
2011 Interactive Merit Award
Agency:
303 / Sydney
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11218N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11219N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11220N
Award:
2011 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11221N
Award:
2011 Interactive Merit Award
Agency:
BUZZMAN / paris
Client:
BIC / TIPP-EX
Title:
A HUNTER SHOOTS A BEAR
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11222N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11223N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11224N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N
Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N
Award:
2011 Interactive Merit Award
Agency:
SapientNitro Brisbane / Brisbane
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
11239N
Award:
2011 Interactive Merit Award
Agency:
BREAKFAST / New York
Client:
Self Promotion
Title:
The B•Line
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11240N